Please contact your Administrator to change your authorization settings.
The Home & Garden business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. We are a leading supplier of consumer products nationally for the home, lawn and garden, insect and weed control markets. We deliver groundbreaking products of exceptional value and top-notch quality to consumers with our well-recognized brands including Spectracide, Hot Shot, Cutter, Repel, Black Flag, Garden Safe, EcoLogic and Liquid Fence.
Job SummaryThe Assistant Manager, eMerchandising Omni will help devise and implement the strategy, techniques, and tactics used to increase online sales revenue via improved organic search and on-site navigation, conversion, content optimization, and review/ratings. Reporting to the Sr Media and Merchandising Manager, this position will work closely with Sales, Product Marketing, and Digital Marketing & Media to ensure eCommerce growth.
Primary Duties & Responsibilities- Manage new item set-up procedure on eCommerce partner sites leveraging software automation to ensure speed to market and coordinated on-time delivery based on product launch calendar
- Coordinate and execute omni-channel product launch programs that drive engagement and support retail including publication of above the fold content, A+/Enhanced content, backend SEO & navigation optimization, and review/ratings.
- Provide content optimization expertise, recommendations and insights based on emerging trends and e-retailer specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience
- Develop roadmap strategy for software tools to simplify, standardize and automate processes for greater efficiency, deeper insights
- Ensure Brand consistency & compliance across all major eCommerce partner sites.
- Execute samplings campaign to syndicate reviews/ratings across the eCommerce landscape and track on-going review trends.
- Track and report organic share of search KPIs to increase traffic via improved SEO keyword density and on-site navigation for multiple CPG brands and product categories.
- Build and maintain systems and protocols that ensure all content is optimized
- Assist in creating and maintaining detailed analytics reporting dashboards.
- Bachelor's degree in Communications, Marketing, Computer Science, or equivalent.
- 1-3 years experience in Marketing, eCommerce, or equivalent field.
- Working knowledge of Walmart 360; preferably other online retailer portals
- Deep working knowledge of the latest SEO/navigation techniques and algorithm updates.
- Working knowledge of Content Syndication Platforms, ideally Salsify, Syndigo, and BazaarVoice.
- Strong written and oral communication skills.
- Experience with detail-driven projects; preferably in a marketing department.
- Ability to handle multiple tasks, priorities, and deadlines.
Working conditions are normal for a remote environment.
Spectrum Brands is an Equal Opportunity Employer that is committed to Inclusion and Diversity. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Spectrum Brands complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Spectrum welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. Priority may be given to current employees or local candidates.